Man signing car paperwork under fluorescent dealership lighting with keys on laminate desk
Traditional Ownership
Tire Pressure Warning

Service appointment available in 3 weeks. Estimated cost: $340

Insurance renewal in 12 daysAction required
Woman stepping into freshly detailed luxury SUV interior, concierge placing key fob on doorstep at night
Fleet Subscription
Fleet · Confirmed

Your GLE 450 arrives Thursday 7:30 AM

Detailed. Fueled. Keys at your door.

Monthly charge$1,490 flat

One owns you.One answers to you.

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The Real Numbers

What ownership actually costs

Year one, mid-size SUV. Before you've driven 10,000 miles.

Traditional Ownership
Year 1 true cost
$15,500/year

Before depreciation fully hits in year 2–3

Depreciation (Yr 1)$8,200
Insurance (annual)$2,800
Maintenance$1,400
Financing interest$3,100

+ Parking tickets. Tire replacements. The Saturday you spent at a service center instead of at the lake.

Fleet Subscription
Total annual cost
$17,880/year

Everything included. 12 different vehicles if you want.

Monthly subscription$1,490/mo
Insurance included✓ Included
Maintenance included✓ Included
Swap fee✓ Included

+ The Saturday you spent at the lake because we handled the rest.

Ownership premium over Fleet$2,380for less flexibility, more stress
The Swap Experience

Your garage, reinvented every month.

Senior consultants fly home Thursday and need an SUV at arrivals. Founders want a convertible in June and a 4×4 in December. One membership. Every vehicle.

Porsche 718 Boxster convertible on Pacific Coast Highway in summer sunshine
Summer Swap
JunePerformance

Porsche 718 Boxster

Top down on the Pacific Coast Highway. You requested it Monday. It was in your driveway Wednesday.

Swapped in 48 hours
Range Rover Sport on mountain road surrounded by autumn foliage
Season Swap
OctoberSUV

Range Rover Sport

Ski trip planned. You swapped to the Range Rover three days before departure. Zero paperwork.

Swapped in 48 hours
GMC Sierra truck ready to tow boat trailer at dawn near lake
Weekend Swap
DecemberTruck

GMC Sierra 1500

Boat-ready for the lake house. Swapped Friday evening, on the road by 6 AM Saturday.

Swapped in 48 hours

Your year in Fleet.

One membership. Twelve months. Twelve different vehicles — or keep your favorite. Your call, every time.

Tesla Model SBMW M3Rivian R1TPorsche CayenneJeep WranglerMercedes EQS+ 200 more
The Fleet

200+ vehicles. One key.

Every vehicle arrives detailed, insured, and ready. You just drive.

Black BMW 7 Series executive sedan on city street at night with reflections
SEDAN

Executive Sedan

BMW 7 Series · Mercedes S-Class

From $1,290/mo
Silver Porsche 911 on winding mountain road at dusk
PERFORMANCE

Performance

Porsche 911 · BMW M4

From $2,190/mo
White Range Rover SUV parked in front of luxury home at golden hour
SUV

Luxury SUV

Range Rover · GLE · Escalade

From $1,490/mo
Tesla Model S electric vehicle charging at night with city lights
ELECTRIC

Electric

Tesla Model S · Lucid Air · EQS

From $1,390/mo
Member Stories

People who outgrew ownership.

"

I fly home Thursdays. Before Fleet, I'd land to a Lyft and spend Friday morning at a rental counter. Now there's a GLE waiting at arrivals. That alone is worth the subscription.

MW

Marcus Webb

Senior Partner, Deloitte Strategy

Chicago, IL

Saves ~$4,200/yr vs. ownership + rideshare
"

We had a Porsche in June for the coast and a Defender in December for Tahoe. Our accountant called it 'the most rational luxury purchase' he'd ever seen.

PO

Priya & Daniel Okafor

Dual-income, Finance & Product

San Francisco, CA

Zero depreciation exposure
"

I raised a Series B and my first call was to Fleet. I'm not tying $80K to a depreciating asset when I can have a different car every month for less than my parking spot.

TR

Tomas Reinholt

Founder & CEO, Arcform AI

New York, NY

$0 capital locked in assets
4,800+
Active Members
$0
Down Payment
48hr
Average Swap Time
200+
Vehicles Available
Ready to drive?

The seat is already
adjusted.

No down payment. No dealer. No eleven-page lease folded into a glove box you'll never open. Just drive.

First month on us · Cancel anytime · No credit check

From $1,290/mo · Insurance included · Cancel anytime